The Goal

Nashville Zoo - The Goal
  • INCREASE
    yearly zoo attendance by 6%

The Plan

Nashville Zoo - The Plan
  • SHINE THE LIGHT
    on the new Spider Monkey exhibit with smart messaging
  • ALIGN
    creative elements to deliver consistent design and messaging
  • LEVERAGE
    affordable, yet effective media placements

The Execution

Nashville Zoo - The Execution
  • TARGET
    local moms with timely, relevant ad buys
  • DEMONSTRATE ZOO EXPERIENCE
    as bringing imagination to life
  • REPURPOSE
    consistent creative across all communication platforms
  • CREATE
    community excitement through local media news outlets

The Results

EXCEEDED

launch month zoo attendance goal by 3.75%

OUTPERFORMED

digital impressions goal by nearly 10%

DIGITAL ADVERTISING

generated 63% of all traffic to Nashville Zoo web page

LAUNCH MONTH YEAR-OVER-YEAR ATTENDANCE

increased almost 8%

Nashville Zoo - The Results

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