The Goal

Nashville Electric Service - The Goal
  • RE-IMAGINE AND REBRAND
    NES as a whole, while keeping collateral consistent yet clever

The Plan

Nashville Electric Service - The Plan
  • INJECT
    the NES mission and brand personality into new and existing marketing/advertising efforts
  • POSITION
    NES as Nashville’s reliable and responsible provider of power to residential customers
  • POSITION
    NES as a technologically advanced, telecom systems partner to local businesses

The Execution

Nashville Electric Service - The Execution
  • DEVELOP
    rebranding campaign
  • COMPLETE
    collateral overhaul
  • PROVIDE
    structure and consistency through copy and design

The Results

SIMPLIFIED

and modernized new logo

CREATION OF A GRAPHIC STANDARDS MANUAL

to ensure consistency

EMPHASIZED

75th anniversary celebration

GAVE THE NES POWER NEWS WEBSITE

a complete transformation

Nashville Electric Service - The Results

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