INCREASE CONSUMER INTEREST
in energy efficiency by partnering with Nashville Electric Service (NES)HELP NES
attract more attendees to its free Neighborhood Energy Savers WorkshopsGENERATE GOODWILL ON BEHALF OF NES
and position NES as a responsible community partner
CREATE
a comprehensive marketing plan to generate interest in workshops and convert consumers into energy saversESTABLISH
messaging to specific target audiences (customers at large and a sub-group of customers interested in being “green”)DEVELOP
tactics for workshop promotion
SOCIAL ADS PROMOTING THE WEBSITE
were posted on Facebook and Twitter and streamed on PandoraTRADITIONAL MARKETING
such as bill inserts and posters were usedCALLS TO ACTIONS
were placed in the monthly NES newsletter (Power Notes)
WORKSHOP LOCATION CHANNELS
(e.g., YMCA member email, flyers on bulletin boards) were used to contact people who already frequented the event spacesPRODUCED TWO RADIO SPOTS
and aired them on local stations promoting the upcoming workshops
30% INCREASE
in average number of attendees at workshops
80% OF WORKSHOP ATTENDEES
learned of the workshop from one of the executed marketing strategies
239 ATTENDEES
participated in hands-on DIY workstations
4.9/5 AVERAGE RATING
from attendees for the program
