Overview
The Goal
BRING THE LOOK AND FEEL OF THE ANNUAL SUMMIT
in line with the audience. A conference, home to the most influential business executives in the U.S., was doing quite well but did not reflect the sophistication of the attendees.
INCREASE EXCITEMENT
Recent programming innovations ramped up expectations for this year’s conference. But the quality of the strategic design approach did not match the quality of the programming
INCREASE ATTENDANCE
at the annual summit
The Strategy
DEVISE EXCITING PROGRAMMING
NACD’s is a super-charged membership, neither willing to settle for ordinary, nor to have their time wasted.USE COMPELLING GRAPHIC DESIGN
Dynamic, unusual images complemented clever headlines that really sold the summit.
The Execution
SUMMIT WEBSITE
Everything attendees needed to know about the upcoming summit, including a ticker down to the secondMOBILE WEBSITE
of the same qualityDIRECT MAIL PRE-AND POST- SUMMIT
Every conference must drive attendance up until the very last minute, then remind summiteers why they were smart to attend
ON-SITE SIGNAGE
that drew on the brand look of the conference
The Results
34.5% INCREASE
in registrations
ATTENDEES
gave the best reviews ever
FLOOR OF THE SUMMIT
felt to be dynamic and exciting
PRE-REGISTRATIONS UP 133%
for the year's summit
