The Goal

National Association of Corporate Directors - The Goal
  • BRING THE LOOK AND FEEL OF THE ANNUAL SUMMIT
    in line with the audience. A conference, home to the most influential business executives in the U.S., was doing quite well but did not reflect the sophistication of the attendees.
  • INCREASE EXCITEMENT
    Recent programming innovations ramped up expectations for this year’s conference. But the quality of the strategic design approach did not match the quality of the programming

  • INCREASE ATTENDANCE
    at the annual summit

The Plan

National Association of Corporate Directors - The Plan
  • DEVISE EXCITING PROGRAMMING
    NACD’s is a super-charged membership, neither willing to settle for ordinary, nor to have their time wasted.
  • USE COMPELLING GRAPHIC DESIGN
    Dynamic, unusual images complemented clever headlines that really sold the summit.

The Execution

National Association of Corporate Directors - The Execution
  • SUMMIT WEBSITE
    Everything attendees needed to know about the upcoming summit, including a ticker down to the second
  • MOBILE WEBSITE
    of the same quality
  • DIRECT MAIL PRE-AND POST- SUMMIT
    Every conference must drive attendance up until the very last minute, then remind summiteers why they were smart to attend
  • ON-SITE SIGNAGE
    that drew on the brand look of the conference

The Results

34.5% INCREASE

in registrations

ATTENDEES

gave the best reviews ever

FLOOR OF THE SUMMIT

felt to be dynamic and exciting

PRE-REGISTRATIONS UP 133%

for the year's summit

National Association of Corporate Directors - The Results

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