BRING THE LOOK AND FEEL OF THE ANNUAL SUMMITin line with the audience. A conference, home to the most influential business executives in the U.S., was doing quite well but did not reflect the sophistication of the attendees.
INCREASE EXCITEMENTRecent programming innovations ramped up expectations for this year’s conference. But the quality of the strategic design approach did not match the quality of the programming
INCREASE ATTENDANCEat the annual summit
DEVISE EXCITING PROGRAMMINGNACD’s is a super-charged membership, neither willing to settle for ordinary, nor to have their time wasted.
USE COMPELLING GRAPHIC DESIGNDynamic, unusual images complemented clever headlines that really sold the summit.
SUMMIT WEBSITEEverything attendees needed to know about the upcoming summit, including a ticker down to the second
MOBILE WEBSITEof the same quality
DIRECT MAIL PRE-AND POST- SUMMITEvery conference must drive attendance up until the very last minute, then remind summiteers why they were smart to attend
ON-SITE SIGNAGEthat drew on the brand look of the conference
gave the best reviews ever
FLOOR OF THE SUMMIT
felt to be dynamic and exciting
PRE-REGISTRATIONS UP 133%
for the year's summit