The Goal

Los Angeles County - The Goal
  • REDUCE SMOKING PREVALENCE
    and decrease exposure to second-hand smoking in Los Angeles County through a social marketing and public education campaign

The Plan

Los Angeles County - The Plan
  • CREATE
    messaging and branding for all of the anti-tobacco campaigns in LA County
  • DESIGN PROMOTIONS
    for community outreach
  • DEVELOP
    websites and microsites, as well as video

The Execution

Los Angeles County - The Execution
  • COMMUNITY OUTREACH
    through radio promotions, community events such as the LA County Fair, sports sponsorships with Dodgers and WNBA Sparks
  • LAUNCHED “BREAK UP WITH TOBACCO” CAMPAIGN
    or the LGBT population focusing on nightlife and gyms
  • DEVELOPED AND MANAGED THE CAMPAIGN’S WEBSITES
    LAQuits.com, FreshAirDiningLA.com and LastDragLA.com
  • MONITORED AND CREATED CONTENT
    for all social media activities
  • CONDUCTED TRAINING AND DEVELOPED TOOLKITS
    for the LA County Department of Public Health Tobacco Control and Prevention Program and its funded partners, including media and spokesperson training, communication and social media training

The Results

A SIGNIFICANT DECLINE

in county smoking rates among both adults and teens

SMOKE-FREE ENVIRONMENTS

are now the norm in bars, restaurants, outdoor dining areas, parks and beaches

AWARDS FROM

the National Public Health Information Coalition, The PR Society of America, the Videographer Awards & more

Los Angeles County - The Results

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