Overview
The Goal
REDUCE SMOKING PREVALENCE
and decrease exposure to second-hand smoking in Los Angeles County through a social marketing and public education campaign
The Strategy
CREATE
messaging and branding for all of the anti-tobacco campaigns in LA CountyDESIGN PROMOTIONS
for community outreachDEVELOP
websites and microsites, as well as video
The Execution
COMMUNITY OUTREACH
through radio promotions, community events such as the LA County Fair, sports sponsorships with Dodgers and WNBA SparksLAUNCHED “BREAK UP WITH TOBACCO” CAMPAIGN
or the LGBT population focusing on nightlife and gymsDEVELOPED AND MANAGED THE CAMPAIGN’S WEBSITES
LAQuits.com, FreshAirDiningLA.com and LastDragLA.comMONITORED AND CREATED CONTENT
for all social media activitiesCONDUCTED TRAINING AND DEVELOPED TOOLKITS
for the LA County Department of Public Health Tobacco Control and Prevention Program and its funded partners, including media and spokesperson training, communication and social media training
The Results
A SIGNIFICANT DECLINE
in county smoking rates among both adults and teens
SMOKE-FREE ENVIRONMENTS
are now the norm in bars, restaurants, outdoor dining areas, parks and beaches
AWARDS FROM
the National Public Health Information Coalition, The PR Society of America, the Videographer Awards & more
