The Goal

Logitech - The Goal
  • SUPPORT LOGITECH’S SALES GOALS
    during holiday purchasing season by securing traditional gift coverage for priority products

The Plan

Logitech - The Plan
  • USE
    the holiday season to highlight Logitech’s line-up of products via product showcase events and media outreach
  • SHOW OFF
    Logitech’s products and their surprising features
  • CONDUCT
    widespread long-lead and short-lead media and broadcast outreach to secure coverage in holiday gift guides

The Execution

Logitech - The Execution
  • HOSTED MEDIA PREVIEW EVENTS
    and pitched priority media to uncover placement opportunities and secure consideration of Logitech
  • NEW PRODUCTS
    across all of Logitech’s seven Business Groups and brands were showcased at holiday preview press events in NYC, San Francisco and Los Angeles
  • TARGETED MEDIA MAILERS
    to women-focused publications and blogs for the Logitech G Prodigy Series (PC gaming products), unearthing a new media audience for this product category

The Results

641 PIECES OF HOLIDAY GIFT GUIDE COVERAGE

a 29.49% increase when compared to 2015, and a 61.13% increase in reach when compared to 2015

LOGITECH GAMING SAW A 25.53% INCREASE

in coverage & 119% increase in reach when compared to the previous year

LOGITECH PRODUCTS WERE FEATURED

in Redbook, Teen.com, Working Mother and more

Logitech - The Results

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