Work: Kleinberg Kaplan

Overview

The Goal

The Goal

Kleinberg Kaplan - The Goal
  • Differentiate the firm in a crowded space

    and communicate its broader practice areas to diversify their clientele and cultivate new business relationships

The Strategy

The Strategy

Kleinberg Kaplan - The Plan
  • Align the brand to the firm's purpose

    to help clients and internal stakeholders understand the impact and emphasis on invested commitments
  • Embrace the brand promise

    and extend it across a new and refreshed brand look and feel, through the development of an updated logo, website and graphic standards

The Execution

The Execution

Kleinberg Kaplan - The Execution
  • Logo

  • Website Design

  • Proposal System Design

  • Brand look & feel

The Results

The Results

New Brand Position

Aligned the firm under a new brand promise and brand message.

Modern Design

Developed a successful, modernized brand look and feel, through a sophisticated new website with reorganized Practice Areas and updated logo.

Kleinberg Kaplan - The Results

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