Differentiate the firm in a crowded spaceand communicate its broader practice areas to diversify their clientele and cultivate new business relationships
Align the brand to the firm's purposeto help clients and internal stakeholders understand the impact and emphasis on invested commitments
Embrace the brand promiseand extend it across a new and refreshed brand look and feel, through the development of an updated logo, website and graphic standards
Proposal System Design
Brand look & feel
New Brand Position
Aligned the firm under a new brand promise and brand message.
Developed a successful, modernized brand look and feel, through a sophisticated new website with reorganized Practice Areas and updated logo.