The Goal

Keller Benefits - The Goal
  • POSITION KELLER BENEFITS
    as a smarter alternative to larger, national consulting firms

The Plan

Keller Benefits - The Plan
  • CLARIFY THE BENEFITS
    We built a brochure around the benefits of choosing wisely which then informated the website and other collateral materials
  • REDESIGN EVERYTHING
    Website, brochures, ads, you name it, everything was revised to bring the brand to the same level as Keller’s national competitors.

The Execution

Keller Benefits - The Execution
  • GO MOBILE
    Make the mobile site look as good as the desktop.
  • OVERHAUL
    the website
  • CREATE SCANNABLE SALES COLLATERAL
    Engaging sales material is not a slog. Readers should get the key ideas in a nanosecond. That’s your job as a marketer

The Results

TOP FIVE

large group broker in DC

TOP FIFTEEN

employee benefits broker

DIFFERENTIATED BRAND

that stands toe-to-toe with large consulting firms

Keller Benefits - The Results

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