Hyundai Hope on Wheels, Work Overview

Overview

The Goal

The Goal

Hyundai Hope on Wheels - The Goal
  • RAISE AWARENESS

    for Hyundai Hope on Wheels’ fight to eradicate childhood cancer in the U.S.

The Strategy

The Strategy

Hyundai Hope on Wheels - The Plan
  • DEMONSTRATE

    environmental advantages of Hyundai’s Fuel Cell Electric Vehicle (FCEV)
  • DRIVE AWARENESS

    for Hyundai’s primary CSR program, Hyundai Hope on Wheels
  • HIGHLIGHT

    their automotive Fuel Cell technology

The Execution

The Execution

Hyundai Hope on Wheels - The Execution
  • HYUNDAI’S FCEV TUCSON TRAVELED

    on the Drive 4 Hope, from SF to NY handing out research grant checks to 71 children’s hospitals
  • USING THE FCEV AS A CANVAS,

    handprints from the children impacted by cancer were collected
  • HYUNDAI’S GREEN TECHNOLOGY

    was demonstrated

The Results

The Results

POSITIONED HYUNDAI AS A FEARLESS A COMPANY

curing kids with cancer and creating automotive solutions for a greener planet

OVER $7.1 MILLION

was donated to pediatric cancer research

91 MILLION IMPRESSIONS

from 120 media outlets in September

HOSTED 5 FCEV INFLUENCER RECEPTIONS

in San Francisco, Austin, Chicago, D.C. and New York

Hyundai Hope on Wheels - The Results

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