Overview
The Goal
RAISE AWARENESS
for Hyundai Hope on Wheels’ fight to eradicate childhood cancer in the U.S.
The Strategy
DEMONSTRATE
environmental advantages of Hyundai’s Fuel Cell Electric Vehicle (FCEV)DRIVE AWARENESS
for Hyundai’s primary CSR program, Hyundai Hope on WheelsHIGHLIGHT
their automotive Fuel Cell technology
The Execution
HYUNDAI’S FCEV TUCSON TRAVELED
on the Drive 4 Hope, from SF to NY handing out research grant checks to 71 children’s hospitalsUSING THE FCEV AS A CANVAS,
handprints from the children impacted by cancer were collectedHYUNDAI’S GREEN TECHNOLOGY
was demonstrated
The Results
POSITIONED HYUNDAI AS A FEARLESS A COMPANY
curing kids with cancer and creating automotive solutions for a greener planet
OVER $7.1 MILLION
was donated to pediatric cancer research
91 MILLION IMPRESSIONS
from 120 media outlets in September
HOSTED 5 FCEV INFLUENCER RECEPTIONS
in San Francisco, Austin, Chicago, D.C. and New York
