Work: GW LAW SCHOOL

Overview

The Goal

The Goal

GW LAW SCHOOL - The Goal
  • RAISE THE REPUTATION SCORE

    of GW Law School in the U.S. News rankings. One-tenth of a point would make a significant difference.

The Strategy

The Strategy

GW LAW SCHOOL - The Plan
  • RESEARCH

    other school communications
  • REACH OUT

    to voters directly in print and online
  • AGGREGATE

    the stellar accomplishments of faculty including books, scholarly articles, citations and leadership
  • SEND MULTIPLE FLIGHTS

    to voters to raise their awareness

The Execution

The Execution

GW LAW SCHOOL - The Execution
  • DIRECT MAIL

    to known voters for US News
  • SOCIAL MEDIA POSTS

    of each factoid to voters and influencers
  • EMAIL

    directly to voters and influencers
  • Microsite

    on gwlaw.com

The Results

The Results

26.3% OPEN RATE

on email promotions

1,891,016 TOTAL

impressions

1,271 VIEWS

on microsite

RAISED REPUTATION SCORE

a full point!

GW LAW SCHOOL - The Results

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