Overview
The Goal
PROMOTE DEBUT AUTHOR AND VETERAN TEACHER
Douglas Haddad and his book, The Ultimate Guide to Raising Teens and Tweens (Rowman & Littlefield)
The Strategy
PUBLICIZE
the book through a mix of traditional and digital public relations
The Execution
CONNECTED DOUG AND HIS BOOK
with top national outlets
SECURING RADIO INTERVIEWS
with shows that reach millions of listeners
The Results
MEDIA PLACEMENTS IN PRINT AND ONLINE
including Publishers Weekly, Scholastic, The WSJ, Family Time Magazine, Midwest Book Review, Pittsburgh Parent & more
RADIO PLACEMENTS
on iHeart Radio, SIRIUS XM, BizTalkRadio, CRN and many more totalling more than 500 stations
AMAZON BESTSELLER STATUS
in multiple categories within its first week for both the paperback and kindle versions
