The Goal

Greater Fort Lauderdale - The Goal
  • BE THE FIRST GOVERNMENT AGENCY
    to bring major attention to the repeal of Florida’s gay marriage ban in a memorable way

The Plan

Greater Fort Lauderdale - The Plan
  • CELEBRATE
    marriage equality with a sunrise beach wedding for 100 gay and straight couples from around the globe
  • POSITION
    Greater Fort Lauderdale as the country’s LGBTQ capital

The Execution

Greater Fort Lauderdale - The Execution
  • ANNOUNCED THE CVB'S UNCONDITIONAL SUPPORT
    for same-sex marriage with a spectacular “Love is Love” wedding- organized in 30 days from the date of the repeal
  • SECURED LANCE BASS
    as the “Love is Love AmBASSador” to lead the wedding procession
  • GENERATED A COMPREHENSIVE
    social media strategy
  • "LOVE IS LOVE"
    media press trip
  • NATIONAL AND LOCAL BROADCAST,
    print, and online media relations

The Results

201+ BROADCAST HITS

with 58 million in viewership, $6.5M in ad value

$1.2 MILLION IN AD VALUE

670+ print and online impressions

THE SINGLE MOST AWARDED

campaign for the Greater Fort Lauderdale CVB

"LOVE IS LOVE" WAS A LANDMARK MOMENT

in LGBTQ history

Greater Fort Lauderdale - The Results

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