Overview
The Goal
Remind the community
of Goodwill's true mission, which is to give people a better life through job training and placement programs.
The Strategy
Tell How Goodwill Changes Lives:
Give it to Goodwill
Get it From Goodwill
What You Give is a Better Life
The Execution
SPECIAL EVENTS PROMOTION
television
radio
print
OUTDOOR CREATIVE PRODUCTION
The Results
Donation Influx
Goodwill recorded an average of 4,130 donors each day at their 83 donation sites and donations exceeded one million donors during the campaign run.
Increased Sales
Retail stores saw 251,037 additional transactions.
Career Opportunities
Career Solutions served 28,259 people and placed 9,558 people in jobs. An average of 797 people were placed into jobs each month.
