Georgia Child Care, Work Overview


The Goal

The Goal

Georgia Child Care - The Goal

    of Quality Rated, an independent, trustworthy resource to help Georgia families find quality child care

The Strategy

The Strategy

Georgia Child Care - The Plan

    a research-driven, comprehensive campaign that drives traffic to, a free online tool that connects Georgia parents with high-quality child care

The Execution

The Execution

Georgia Child Care - The Execution

    campaign messages and visuals

    Quality Rated’s Kids Are a Mystery campaign

    a kickoff event to boost website traffic

The Results

The Results

more than 3,000 ad placements

and nearly 2,000 PSAs

drove more than 70%

of all traffic to the Quality Rated website

quality rated’s favorability rose

13 percentage points to 79%

More than 60% positive user feedback

stating the system is “very useful”

Georgia Child Care - The Results

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