The Goal

Georgia Child Care - The Goal
  • INCREASE AWARENESS
    of Quality Rated, an independent, trustworthy resource to help Georgia families find quality child care

The Plan

Georgia Child Care - The Plan
  • CREATE
    a research-driven, comprehensive campaign that drives traffic to QualityRated.org, a free online tool that connects Georgia parents with high-quality child care

The Execution

Georgia Child Care - The Execution
  • DEVELOP
    campaign messages and visuals
  • LAUNCH
    Quality Rated’s Kids Are a Mystery campaign
  • ORGANIZE
    a kickoff event to boost website traffic

The Results

more than 3,000 ad placements

and nearly 2,000 PSAs

drove more than 70%

of all traffic to the Quality Rated website

quality rated’s favorability rose

13 percentage points to 79%

More than 60% positive user feedback

stating the system is “very useful”

Georgia Child Care - The Results

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