Overview
The Goal
REPOSITION AND INVIGORATE
the Fairfax County Economic Development Authority's (FCEDA) media relations and thought leadership program
The Strategy
BUILD
visibility for the FCEDA with local, national and international audiencesPROMOTE
the county's competitive advantages and influence the growth of a diverse and innovative ecosystem that enhances the tax base, creates demand for commercial space, and supports an extraordinary and equitable quality of life across Fairfax CountyESTABLISH
the leadership of Fairfax County in:
-Innovation, creativity and entrepreneurship
-Global destination for tech, healthcare and financial services businesses
-A great location for smart creatives
The Execution
DEVELOP AND IMPLEMENT
an integrated strategic communications program that promotes the county's thought leadership and vibrant business communitySHOWCASE
Fairfax County's innovative businesses and entrepreneurs finding success in the countySUPPORT
provide media relations and logistics support for FCEDA sponsored events to drive attendance, social media engagement, content generation and media visibility
The Results
DIVERSIFIED FCEDA'S MEDIA COVERAGE
beyond traditional earned media to include podcasts, blog posts, profiles and opinion pieces in local, national and international outlet
SECURED
media coverage in three key international markets: England, Korea and India
DEVELOPED AND PLACED
dozens of op-eds and bylined articles establishing thought leadership for FCEDA spokespeople and Fairfax County business leaders
