The Goal

Fairfax County - The Goal
  • REPOSITION AND INVIGORATE
    the Fairfax County Economic Development Authority's (FCEDA) media relations and thought leadership program

The Plan

Fairfax County - The Plan
  • BUILD
    visibility for the FCEDA with local, national and international audiences
  • PROMOTE
    the county's competitive advantages and influence the growth of a diverse and innovative ecosystem that enhances the tax base, creates demand for commercial space, and supports an extraordinary and equitable quality of life across Fairfax County
  • ESTABLISH
    the leadership of Fairfax County in:
    -Innovation, creativity and entrepreneurship
    -Global destination for tech, healthcare and financial services businesses
    -A great location for smart creatives

The Execution

Fairfax County - The Execution
  • DEVELOP AND IMPLEMENT
    an integrated strategic communications program that promotes the county's thought leadership and vibrant business community
  • SHOWCASE
    Fairfax County's innovative businesses and entrepreneurs finding success in the county
  • SUPPORT
    provide media relations and logistics support for FCEDA sponsored events to drive attendance, social media engagement, content generation and media visibility

The Results

DIVERSIFIED FCEDA'S MEDIA COVERAGE

beyond traditional earned media to include podcasts, blog posts, profiles and opinion pieces in local, national and international outlet

SECURED

media coverage in three key international markets: England, Korea and India

DEVELOPED AND PLACED

dozens of op-eds and bylined articles establishing thought leadership for FCEDA spokespeople and Fairfax County business leaders

Fairfax County - The Results

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