The Goal

Equinix - The Goal
  • MAKE EQUINIX
    the biggest data center operator in the world, famous in the DACH region

The Plan

Equinix - The Plan
  • INTEGRATE
    a media campaign, using classical PR, social media support and visual aids, especially infographics
  • CREATE
    campaigns to show Equinix as the number one expert in Digitalization and Interconnection

The Execution

Equinix - The Execution
  • EMPHASIZED
    Equinix's differentiators
  • SPUN NEW ANGLES TO THE RIGHT AUDIENCE:
    for business titles, more finance news and interviews about the strategic use of interconnection
  • RAN TECHNICAL ARTICLES
    about Cloud infrastructure in German trade media

The Results

GENERATED OVER 200 UNIQUE PIECES

of coverage in 2016

OVER 10% OF ALL COVERAGE

being in national and business press media

MORE THAN 1,200 NEW TWITTER FOLLOWERS

for the local Equinix accounts in the region in the first year

EQUINIX IS NOW THE #1 EXPERT

IN DIGITALIZATION AND INTERCONNECTION

Equinix - The Results

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