ALIGN WITH CLIENT ASPIRATIONSWhen we first met the marketers and leaders of Eide Bailly—a top 25 US CPA and Advisory firm planning to celebrate its 100th year of remarkable success in 2017— they told us they wanted their brand to be more about the market than the firm. Imagine that!
RELATE TO THE BUYER PERSONALLYThe culture of this great firm is equally parts warm, confident and accomplished. The goal was to strike a balance between being subject matter experts and easy to work with people.
MAKE IT CLEVER, BUT ENGAGINGOrganized under the brand promise “what inspires you, inspires us,” the star of the new approach to communications is a ubiquitous search bar and branding device that begins with “Eide Like ...”
IMPRESSIONS ON THE WEBa new website, an entirely new approach to content delivery. and a state-of-the-art SiteCore CMS are the centerpiece of the new brand communications
INTEGRATE OFFLINEthe new firm-wide pitch/ proposal system was designed and developed in concert with the website sharing scannable content and substance
SPREAD THE WORD WITH CAMPAIGNSAn Eide Lke ad campaign and social media program carried the theme to market targeting clients, recruits and prospects across 14 midwest and western states
to market in six months
ADOPTION OF THE BRAND TOOLS
across 33 offices in 14 states
COORDINATED RECRUITING CAMPAIGN
that reflect the employer brand