The Goal

Eide Bailey - The Goal
  • ALIGN WITH CLIENT ASPIRATIONS
    When we first met the marketers and leaders of Eide Bailly—a top 25 US CPA and Advisory firm planning to celebrate its 100th year of remarkable success in 2017— they told us they wanted their brand to be more about the market than the firm. Imagine that!
  • RELATE TO THE BUYER PERSONALLY
    The culture of this great firm is equally parts warm, confident and accomplished. The goal was to strike a balance between being subject matter experts and easy to work with people.

The Plan

Eide Bailey - The Plan
  • MAKE IT CLEVER, BUT ENGAGING
    Organized under the brand promise “what inspires you, inspires us,” the star of the new approach to communications is a ubiquitous search bar and branding device that begins with “Eide Like ...”

The Execution

Eide Bailey - The Execution
  • IMPRESSIONS ON THE WEB
    a new website, an entirely new approach to content delivery. and a state-of-the-art SiteCore CMS are the centerpiece of the new brand communications
  • INTEGRATE OFFLINE
    the new firm-wide pitch/ proposal system was designed and developed in concert with the website sharing scannable content and substance
  • SPREAD THE WORD WITH CAMPAIGNS
    An Eide Lke ad campaign and social media program carried the theme to market targeting clients, recruits and prospects across 14 midwest and western states

The Results

NEW WEBSITE

to market in six months

ADOPTION OF THE BRAND TOOLS

across 33 offices in 14 states

COORDINATED RECRUITING CAMPAIGN

that reflect the employer brand

Eide Bailey - The Results

View more in this industry

What's Hot