The Goal

Dorsey - The Goal
  • POSITION DORSEY
    as a source of competitive advantage and lead with proof points
  • CONFIRM VIA TAGLINE
    “Always ahead” is a service mantra

The Plan

Dorsey - The Plan
  • CLARIFY THE BRAND MESSAGE
    and drive sub-themes through all messaging
  • APPLY ACROSS ALL CHANNELS
    from the treetops of advertising and digital marketing, down to the grass roots of proposals and pitch materials

The Execution

Dorsey - The Execution
  • NEW LOOK
    Dorsey looks the part of a global leader
  • NEW
    responsive website
  • NEW
    portraits and video
  • INTEGRATED INTERNAL CAMPAIGN
    helps the firm’s people understand and embrace the firm’s promise

The Results

UNIQUE STORIES

have increased by 31% since launch

MOBILE USAGE INCREASING TO 13%,

tablet increasing to 3%

NEW BRAND LAUNCH RESULTED IN INCREASED WEB TRAFFIC

and an expanded digital footprint

50% OF VISITORS GO STRAIGHT TO PEOPLE SECTION,

to find firm's most important assets

Dorsey - The Results

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