The Goal

D.A. Davidson - The Goal
  • BREAK INTO
    national personal finance and investing dialogue
  • INCREASE VISIBILITY
    of firm and its leadership
  • FOSTER
    new business relationships

The Plan

D.A. Davidson - The Plan
  • DEVELOP
    a roster of subject matter experts across six dimensions to reinforce positioning
  • HIGHLIGHT
    expertise to increase visibility
  • ESTABLISH
    relationships with top-tier national, regional and trade media

The Execution

D.A. Davidson - The Execution
  • PREPARE AND TRAIN
    subject matter experts in speaking and media relations opportunities
  • LAUNCH AN EXECUTIVE VISIBILITY CAMPAIGN
    to place experts in news stories regionally and nationally
  • FACILITATE INTRODUCTIONS AND RELATIONSHIPS
    that translate into meaningful coverage in top-tier national and regional media outlets

The Results

200 UNIQUE MEDIA PLACEMENTS

per year on average

TOP-TIER MEDIA COVERAGE

including CNBC, Fox Business, The Wall Street Journal and many more

D.A. Davidson - The Results

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