The Goal

Crystal Cruises - The Goal
  • PROMOTE CRYSTAL CRUISE'S TRANSFORMATION
    from a 26-year-old, two ship operation into an armada of international luxury brands in Ocean, River, Expedition, Yacht and Air Experiences currated for the affluent traveler under new corporate ownership

The Plan

Crystal Cruises - The Plan
  • POSITION
    newly appointed Edie Rodriguez as the only woman CEO of a luxury cruise line and an industry game changer
  • LEVERAGE
    Edie’s bold leadership, vision and drive to build a premier hospitality company like no other in the industry

The Execution

Crystal Cruises - The Execution
  • PUT EDIE ON A NATIONAL STAGE
    through a thought leadership campaign to dominate consumer, trade, business and lifestyle media sectors
  • GARNERED NATIONAL EXPOSURE
    through print, broadcast and online interviews, speaking engagements and media events on land and sea

The Results

EDIE ACHIEVED THE GREATEST AMOUNT

of public recognition than any other former Crystal CEO

NATIONAL BROADCAST AND PRINT OPPORTUNITIES

including top-tier outlets like Conde Nast Traveler, NYT, Forbes and more

70 PLACEMENTS

in key print and online publications

OVER 65 INFLUENCERS EXPERIENCED

Crystal portfolio first hand

Crystal Cruises - The Results

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