Main Content

The Goal

Carlex - The Goal
  • Assimilate all team members
    globally into a refreshed collective culture aligned with the new brand Carlex.

The Plan

Carlex - The Plan
  • Align the brand with its people and purpose
    to accelerate success by showing the world "the people behind the glass." Integrating the heart and purpose of the company into the existing brand as well as its retail assets and compliment this online by highlighting the generations of highly trained glassmakers who take pride in everything they imagine, touch, test and deliver.

The Execution

Carlex - The Execution
  • MESSAGING and INTERNAL COMMUNICATIONS
  • WEBSITE REBRAND
  • INTERNAL BRANDING
  • TRADE ADVERTISING
  • PRODUCT INTRODUCTION
  • TRADE BOOTH
  • INTERNAL PARTS INDEX AND PLATFORM

The Results

New brand & message

Created and launched cohesive brand and message

New product

Launched and branded a new product under the parent brand

Investment

Aligned Carlex's investment in its people through technology, global resources and the world's most integrated glassmaking facilities

Efficiency

Significantly increased efficiency for aftermarket replacement searches

Carlex - The Results

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