Overview
The Goal
Assimilate all team members
globally into a refreshed collective culture aligned with the new brand Carlex.
The Strategy
Align the brand with its people and purpose
to accelerate success by showing the world "the people behind the glass." Integrating the heart and purpose of the company into the existing brand as well as its retail assets and compliment this online by highlighting the generations of highly trained glassmakers who take pride in everything they imagine, touch, test and deliver.
The Execution
MESSAGING and INTERNAL COMMUNICATIONS
WEBSITE REBRAND
INTERNAL BRANDING
TRADE ADVERTISING
PRODUCT INTRODUCTION
TRADE BOOTH
INTERNAL PARTS INDEX AND PLATFORM
The Results
New brand & message
Created and launched cohesive brand and message
New product
Launched and branded a new product under the parent brand
Investment
Aligned Carlex's investment in its people through technology, global resources and the world's most integrated glassmaking facilities
Efficiency
Significantly increased efficiency for aftermarket replacement searches
