Assimilate all team membersglobally into a refreshed collective culture aligned with the new brand Carlex.
Align the brand with its people and purposeto accelerate success by showing the world "the people behind the glass." Integrating the heart and purpose of the company into the existing brand as well as its retail assets and compliment this online by highlighting the generations of highly trained glassmakers who take pride in everything they imagine, touch, test and deliver.
MESSAGING and INTERNAL COMMUNICATIONS
INTERNAL PARTS INDEX AND PLATFORM
New brand & message
Created and launched cohesive brand and message
Launched and branded a new product under the parent brand
Aligned Carlex's investment in its people through technology, global resources and the world's most integrated glassmaking facilities
Significantly increased efficiency for aftermarket replacement searches