Brother, Work Overview

Overview

The Goal

The Goal

Brother - The Goal
  • Increase awareness and thought leadership

  • Build customer relationships through outreach

  • Grow social audience and engagements

The Strategy

The Strategy

Brother - The Plan
  • EDUCATE

    Create thought leadership by showcasing brand knowledge through shared tools and insights
  • AMPLIFY

    Leverage news outlets to bring the brand to life in the minds of business owners
  • HUMANIZE

    Tell the brand story through the end-user experience to accentuate authenticity
  • REACH

    Market to highly targeted audiences on social media with custom messaging intended to warm the funnel for lead generation efforts

The Execution

The Execution

Brother - The Execution
  • Digital Transformation

  • Social Media custom content

  • Consumer Media Relations & Events coordination

  • Thought leadership content

  • Strategic messaging

  • Highly targeted paid social campaigns

The Results

The Results

launch of awareness campaigns in 5 verticals:

Government, Healthcare, Corporate, Retail and Education, resulting in over 5,000 clicks to various strategically chosen landing pages on the BROTHER Business Solutions website.

Launched Government lead-generation initiatives

resulting in over 133 leads in the first campaign. As a result, lead generation is being launched in 4 other verticals to match and exceed previous efforts.

Developed the 2020 Security White Paper

that is being used for new lead generation efforts and organic social media.

769% increase in group audiences since launch

As of 3/20, BROTHER’s LinkedIn account has grown to 3,669 followers, since launching our campaign last March, with BROTHER’s Facebook growing to 10,197 followers since the September launch.

Brother - The Results
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