Overview
The Goal
Increase awareness and thought leadership
Build customer relationships through outreach
Grow social audience and engagements
The Strategy
EDUCATE
Create thought leadership by showcasing brand knowledge through shared tools and insightsAMPLIFY
Leverage news outlets to bring the brand to life in the minds of business ownersHUMANIZE
Tell the brand story through the end-user experience to accentuate authenticityREACH
Market to highly targeted audiences on social media with custom messaging intended to warm the funnel for lead generation efforts
The Execution
Digital Transformation
Social Media custom content
Consumer Media Relations & Events coordination
Thought leadership content
Strategic messaging
Highly targeted paid social campaigns
The Results
launch of awareness campaigns in 5 verticals:
Government, Healthcare, Corporate, Retail and Education, resulting in over 5,000 clicks to various strategically chosen landing pages on the BROTHER Business Solutions website.
Launched Government lead-generation initiatives
resulting in over 133 leads in the first campaign. As a result, lead generation is being launched in 4 other verticals to match and exceed previous efforts.
Developed the 2020 Security White Paper
that is being used for new lead generation efforts and organic social media.
769% increase in group audiences since launch
As of 3/20, BROTHER’s LinkedIn account has grown to 3,669 followers, since launching our campaign last March, with BROTHER’s Facebook growing to 10,197 followers since the September launch.
