Break The Cycle, Work Overview

Overview

The Goal

The Goal

Break The Cycle - The Goal
  • HELP THE NON-PROFIT, BREAK THE CYCLE (BTC),

    amplify their signature “It’s Time to Talk Day” (ITTTD) awareness event
  • CREATE A CONSUMER ENGAGEMENT CAMPAIGN

    to get parents and teens nationwide talking about healthy relationships as a way to prevent teen dating violence

The Strategy

The Strategy

Break The Cycle - The Plan
  • CO-BRAND

    ITTTD with the NO MORE symbol to develop the concept for “NO MORE Silence: It’s Time to Talk Day, a national day of conversation and awareness for healthy teen dating relationships
  • DEVELOP

    the model for It’s Time to Talk Day Talk-A-Thon, a replicable and customizable event that advocates could host in their own communities to spark conversation

The Execution

The Execution

Break The Cycle - The Execution
  • CREATED A TOOLKIT

    to equip advocates to host at least 25 Talk-A-Thons nationwide
  • SECURED $175K IN CORPORATE SPONSORSHIP

    to produce and host a Talk-A-Thon in NYC with ABC TV and Clear Channel Radio
  • LAUNCHED A WEBSITE

    dedicated to spreading awareness, sparking conversation and providing advocates guidance for their Talk-A-Thons
  • CREATED A PROMO VIDEO

    that aired on ABC TV
  • COORDINATED AN IHEART RADIO TAKEOVER

    including on-air radio promotions

The Results

The Results

106,121,730

MEDIA IMPRESSIONS SECURED

48 ORIGINAL NEWS MEDIA PLACEMENTS

including Associated Press

1,395 ADVOCATE PLEDGES

for It's Time To Talk Day

749 TOOLKIT DOWNLOADS

and 38 nationwide Talk-A-Thons

Break The Cycle - The Results

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