The Goal

Berry Dunn - The Goal
  • SUPPORT THE FIRM'S EXPANSION
    This midsize CPA and advisory firm sought to shake its Maine only roots (think lighthouses and coastlines) and reposition itself a resourceful alternative to traditional CPA firms. All to support aggressive expansion plans.
  • DRESS MORE STYLISHLY
    In a sleepy category, BerryDunn looked to stand out and earn attention with an unconventional communications style that included a new logo (shortened name), website, collateral/pitch material and advertising.

The Plan

Berry Dunn - The Plan
  • WHAT'S WITH THE SHOES?
    The shoes—from the conventional wing tip on roller blades to business loafers attached to climbing crampons—pair good old fashioned New England practicality with an entrepreneurial twist.
  • THE PROMISE OF MORE CONTROL
    At the bottom line, the strategy is to convey that business owners will be in firmer control of their finances, operations and other challenges with a partner that delivers an unexpected edge.

The Execution

Berry Dunn - The Execution
  • PAIR AN ENGAGING METAPHOR
    All of the shoes in these images were presented with fresh soles and made the star of the firm’s communications—on and offline.
  • WITH A STRONG VOICE
    Each illustration was matched with a bold “gain” headline that did not just add to the metaphor, but brought it in line with the firm’s “gain control” brand promise.

The Results

TOP 100 FIRM FOR 7 YEARS RUNNING

by Inside Public Accounting

50 NEW HIRES

in 2017 alone as the regional and national expansion rolls on

FAST TRACK EXPANSION

into consulting businesses, especially government agency consulting

IN 2018, THE FIRM RETURNS

for a new brand makeover

Berry Dunn - The Results

View more in this industry

What's Hot