SUPPORT THE FIRM'S EXPANSIONThis midsize CPA and advisory firm sought to shake its Maine only roots (think lighthouses and coastlines) and reposition itself a resourceful alternative to traditional CPA firms. All to support aggressive expansion plans.
DRESS MORE STYLISHLYIn a sleepy category, BerryDunn looked to stand out and earn attention with an unconventional communications style that included a new logo (shortened name), website, collateral/pitch material and advertising.
WHAT'S WITH THE SHOES?The shoes—from the conventional wing tip on roller blades to business loafers attached to climbing crampons—pair good old fashioned New England practicality with an entrepreneurial twist.
THE PROMISE OF MORE CONTROLAt the bottom line, the strategy is to convey that business owners will be in firmer control of their finances, operations and other challenges with a partner that delivers an unexpected edge.
PAIR AN ENGAGING METAPHORAll of the shoes in these images were presented with fresh soles and made the star of the firm’s communications—on and offline.
WITH A STRONG VOICEEach illustration was matched with a bold “gain” headline that did not just add to the metaphor, but brought it in line with the firm’s “gain control” brand promise.
TOP 100 FIRM FOR 7 YEARS RUNNING
by Inside Public Accounting
50 NEW HIRES
in 2017 alone as the regional and national expansion rolls on
FAST TRACK EXPANSION
into consulting businesses, especially government agency consulting
IN 2018, THE FIRM RETURNS
for a new brand makeover