Becoming Facebook, Work Overview

Overview

The Goal

The Goal

Becoming Facebook - The Goal
  • EXECUTE A NATIONAL CAMPAIGN

    for Mike Hoefflinger’s book Becoming Facebook

The Strategy

The Strategy

Becoming Facebook - The Plan
  • OBTAIN

    positive coverage in business and tech media
  • PROMOTE

    the pivoting business memoir

The Execution

The Execution

Becoming Facebook - The Execution
  • SECURED COVERAGE

    with an emphasis on traditional media (print, TV, radio) and online outlets

The Results

The Results

HOEFFLINGER APPEARED

on Bloomberg Technology TV, Cheddar TV and the Business News

Becoming Facebook - The Results

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