b Michael, Work Overview

Overview

The Goal

The Goal

b Michael - The Goal
  • REINTRODUCE B MICHAEL AMERICA

    during Mercedez-Benz Fashion Week driving celebrity, influencer and media buzz

The Strategy

The Strategy

b Michael - The Plan
  • MANAGE

    media relations both for couture and ready-to-wear collections
  • OVERSEE

    Fashion Week shows, including celebrity wrangling, production and media

The Execution

The Execution

b Michael - The Execution
  • MANAGED ALL ASPECTS

    of show development, execution, and back-of-the-house logistics for the fashion show
  • HANDLED MEDIA AND INFLUENCER INVITATIONS

    and acted as the primary media, influencer and celebrity contact
  • LEVERAGED CELEBRITY ATTENDANCE

    for media including digital and traditional media interviews

The Results

The Results

APPROXIMATELY 400

industry attendees

INFLUENCER ATTENDEES INCLUDED

Star Jones, Valerie Simpson, Amsale Aberra, Tamara Tunie and more

OVER 20 MILLION

in media impressions including features in Hello Beautiful, Ebony.com, Style Network and NBC News

b Michael - The Results

View more in this industry

Close Pop-up