Overview
The Goal
REINTRODUCE B MICHAEL AMERICA
during Mercedez-Benz Fashion Week driving celebrity, influencer and media buzz
The Strategy
MANAGE
media relations both for couture and ready-to-wear collectionsOVERSEE
Fashion Week shows, including celebrity wrangling, production and media
The Execution
MANAGED ALL ASPECTS
of show development, execution, and back-of-the-house logistics for the fashion showHANDLED MEDIA AND INFLUENCER INVITATIONS
and acted as the primary media, influencer and celebrity contactLEVERAGED CELEBRITY ATTENDANCE
for media including digital and traditional media interviews
The Results
APPROXIMATELY 400
industry attendees
INFLUENCER ATTENDEES INCLUDED
Star Jones, Valerie Simpson, Amsale Aberra, Tamara Tunie and more
OVER 20 MILLION
in media impressions including features in Hello Beautiful, Ebony.com, Style Network and NBC News
