REINFORCE INSIDE THE STATEthe firm’s position as a California litigation firm
INCREASE TRACTION OUT-0F-STATEwith inbound businesses and organizations
INCREASE BONA FIDE LEADSby improving awareness, coverage and contacts
ARCHER NORRIS PUT IT ALL TOGETHERwith research, marketing communications, social media, advertising and public relations
CREATE A STRONG WEB PRESENCEwith a clear brand promise, subsidiary messages and thought leadership to back up the promise.
DEVELOP MEANINGFUL CONTENTreplaced a steady stream of unremarkable chatter; in this case, research focused on the unique features of doing business in California.
LEVERAGE BOTH PROMOTIONAL AND FOUNDATIONAL CONTENTbrochure, advertising, microsite, social, public relations
FOLLOW YOUR READERSTrack analytics to measure success
bona fide leads!
PRESS RELEASE VIEWED
from media outlets
WEB TRAFFIC UP 65%
in the month after launch
web traffic from the year before