The Goal

Archer Norris - The Goal
  • REINFORCE INSIDE THE STATE
    the firm’s position as a California litigation firm
  • INCREASE TRACTION OUT-0F-STATE
    with inbound businesses and organizations
  • INCREASE BONA FIDE LEADS
    by improving awareness, coverage and contacts

The Plan

Archer Norris - The Plan
  • ARCHER NORRIS PUT IT ALL TOGETHER
    with research, marketing communications, social media, advertising and public relations

The Execution

Archer Norris - The Execution
  • CREATE A STRONG WEB PRESENCE
    with a clear brand promise, subsidiary messages and thought leadership to back up the promise.
  • DEVELOP MEANINGFUL CONTENT
    replaced a steady stream of unremarkable chatter; in this case, research focused on the unique features of doing business in California.
  • LEVERAGE BOTH PROMOTIONAL AND FOUNDATIONAL CONTENT
    brochure, advertising, microsite, social, public relations
  • FOLLOW YOUR READERS
    Track analytics to measure success

The Results

67

bona fide leads!

PRESS RELEASE VIEWED

771 times

50+ INQUIRIES

from media outlets

WEB TRAFFIC UP 65%

in the month after launch

UP 600%

web traffic from the year before

Archer Norris - The Results

View more in this industry

What's Hot