The Goal

Amarin - The Goal
  • INFORM PROVIDERS, PATIENTS, PAYERS & POLICY MAKERS
    of the path to better care for patients on statin therapy with very high triglycerides (TGs) and differentiate VASCEPA® from other treatments

The Plan

Amarin - The Plan
  • CREATE
    an environment that values pure EPA omega-3s as an important therapeutic option for patients who may be at continued risk

The Execution

Amarin - The Execution
  • PUMPED UP
    attention around VASCEPA® via targeted media briefings with key experts and advocates
  • RAISED
    awareness about newly published and presented peer-reviewed evidence

The Results

SURROUND SOUND MEDIA RELATIONS

delivered messages to all audiences repeatedly

MEDIA COVERAGE INCREASED 610.2%

in one year

AMARIN REACHED

Americans across the country via national and local coverage with 639.8M+ impressions

Amarin - The Results

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