OUR WORK The World’s 50 Best Restaurants
Leading the Global Campaign since 2021
The World’s 50 Best Restaurants tasked FINN Partners with delivering its 2025 global media campaign, ensuring the Awards in Turin were positioned as the ‘Oscars of Gastronomy’ while elevating visibility for the brand and its key spokesperson.
THE GOAL
•Raise the global profile of William Drew, Director of Content for 50 Best
•Build brand awareness and cement 50 Best’s international cultural relevance
•Secure impactful media coverage and increase international attendance at the Turin event
THE RESULTS
10,021 pieces of coverage globally, exceeding KPIs by 5%
Coverage achieved in 102 countries, underlining global resonance
671.2M total campaign reach, 124% above KPI target
27 interviews secured for William Drew, up 93% vs 2024
338 media from 30+ countries attended the Turin events, the largest turnout in recent years
THE TACTICS
•Generate in-depth, editorially rich coverage that goes beyond organic reporting of the list to reinforce the depth of the awards’ messaging
•Global press release distribution and translations to maximise reach
•Stretch hero coverage targets paired with a features strategy for broader storytelling beyond event news
•A five-person team on the ground in Turin managed event press operations: media relations, photography, press conferences and VIP handling
•Coordinated efforts with affiliate partners across Italy, France and the US for integrated global amplification