Paid Media Agency
Crafting bespoke media plans to reach your audience with creative messaging to achieve your business goals.
Importance of having a multi-channel campaign
We understand the importance of a multi-channel paid media campaign in driving brand awareness and direct response for our clients.
That’s why we offer comprehensive paid media campaign plans to help our clients reach their target audience through multiple channels and platforms, including social media, search engines, out-of-home, print and programmatic display.
With a wide reach, our clients can increase brand visibility and recall, making it easier for their target audience to associate their products or services with their brand.
Advertise in the top ad positions
Our PPC experts help you advertise in the top spots across Google Search, Display and Shopping, as well as on Bing.
Campaign optimization
We’ll manage all aspects of your PPC campaign including bids, audience targeting, devices and ad copy for high campaign performance.
Increase in conversions
With continuous campaign optimizations, we’ll ensure that your budget delivers you the conversions that you need.
Paid Media
Our team includes both channel specialists, and experienced media planners to ensure we’re well equipped to tackle any client’s brief. We use a mix of data-driven insights (first party or third party data) alongside a combination of technology and creativity to drive high performance campaigns that deliver against your business objectives.
All of our media strategies are aimed at delivering your objectives whether that’s awareness, traffic or conversions on-site. Our teams are experts in paid search, display and programmatic, paid social, video, audio, out-of-home (OOH) and Press.
Power of Individuality
Our team of experts uses data-driven insights and A/B testing to optimize our clients’ campaigns, focusing on the channels that deliver the best results and drive the most engagement.
We also understand the importance of personalization in marketing. Our team works collaboratively with our design team or your internal teams to crafts tailored messages for each channel and audience segment, increasing the likelihood of resonating with their target audience and generating a response.
Maintaining a consistent brand image and message across all channels is also critical, and our team works closely with our clients to reinforce their brand recognition and build trust with their audience.
Research and audit
We believe that research and auditing are crucial steps in helping our clients achieve their marketing goals.
That’s why it is vital to thoroughly research and audit our clients’ previous and current campaigns before starting any new campaign plans. By conducting research and an audit, we can gain a deep understanding of our clients’ target audience, brand identity, and marketing goals.
The data and information collated during this phase is essential in creating a customized and effective marketing strategy that meets the specific needs of our clients.
Analysing further
Additionally, auditing previous work content allows us to identify areas for improvement and make recommendations that can help drive better results. By reviewing your past campaigns and strategies, we can determine what has worked well and what needs to be changed to achieve better results.
Moreover, researching and auditing our clients’ work content helps us understand the competitive landscape and the market trends in their industry.
This information is crucial in developing a campaign that stands out from the competition and reaches their target audience in a unique and impactful way.
Using the above, our team of experts uses this information to create customized and effective advertising strategies that help our clients achieve their business goals.
How we report
Frequency of reports
Dashboards, weekly, and monthly reports are essential tools for our team to communicate with clients and showcase the results of our paid media campaigns.
Transparency
These reports allow for transparency and collaboration between the agency and client, highlighting what has worked well and what hasn’t.
Visualizations
The use of data and visuals in these reports can easily demonstrate the impact of the campaigns and how we are delivering against the defined campaign objectives.
Using our expertise
Our experienced team continuously provide data-driven recommendations with your business objectives front of mind. By presenting data-driven insights and actionable suggestions, the agency can position itself as a trusted and valuable partner to your business.
In addition, these reports provide a historical record of the campaigns, which can be useful for future planning and decision making.
By having a clear understanding of what has worked in the past, our teams can make informed decisions on where to allocate resources and what strategies to pursue going forward.
Using emerging channels
Our team of paid media specialists are always looking for ways to stay ahead of the curve and stay on top of the latest marketing trends.
That’s why we have embraced emerging channels such as Twitch and TikTok and integrated them into our paid media campaigns. Twitch and TikTok are popular platforms that are used by millions of people, especially younger generations.
However, a number of brands are still wary about using these emerging platforms and tend to allocate a large proportion of their advertising budget to the same channels.
By leveraging these channels, we can reach a wider audience and tap into new market segments that may have been previously untapped.
Try something new?
We also believe as a digital marketing agency that it is important to trial and test new platforms to understand how they may effect your campaign performance.
For example, Twitch is an ideal channel for brands looking to reach gamers and esports enthusiasts. By sponsoring a streamer or hosting a sponsored stream, brands can connect with this audience in a unique and engaging way.
TikTok, on the other hand, is a social media platform that is especially popular among younger generations. By creating and promoting branded content on the platform, we can reach a younger audience and connect with them in a way that feels natural and organic.