OUR WORK Home essentials

Launching a brand with a virtual event.

Media were invited to join the session, hosted by ZPR, where brand ambassador Frankie Bridge talked about her favourite products from the range and Home Essentials other brand ambassador Nicki Bamford – Bowes gave her top tips for accessible but amazing interiors, an interiors trend overview for Autumn/Winter and interior styling tips..

GOAL

Introduce Home Essentials to media and to highlight the launch of the September ad campaign with a virtual event.

SECTOR EXPERTISE

Consumer Brand

25

press attended

20

pieces of press coverage

3.5M

total circulation of social media coverage combined

834k

total circulation of online coverage combined

The Work

The event featured brand ambassadors Frankie Bridge and Nicki Bamford-Bowes, discussing all things home and interiors.

Each attendee received a selection of new products from the Home Essentials September collection and those based in London received a food hamper from Dish Delish.

The event was hosted via Zoom and attendees were encouraged to share questions for the brand ambassadors throughout.