November 8, 2019
ZPR, a 20-person London-based agency, has joined the FINN network, bringing talent and expertise in consumer, wellness, retail and lifestyle, and establishing consumer as a global practice area. I’m very pleased to welcome Zaria Pinchbeck, the founder and CEO of ZPR, and her colleagues to FINN.
Growing our consumer practice and continuing to expand our presence in London are important priorities. Recently, Kyle Farnham joined us to lead our global consumer practice, and over the last two years, we’ve added the Brighter Group, a leading international travel and lifestyle consultancy; ABI, an integrated communications team focused on the B2B sector; and Moorgate Communications, a specialist financial services firm. Today, our London office has a staff of about 100 and FINN has almost 120 PR professionals in EMEA overall.
Our London growth reflects our goal of expanding FINN’s footprint across EMEA, enabling us to service clients who want integrated marketing support in the US and Europe. It also betters our opportunities to win new brands in London and other major European markets.
Our US and London offices share a number of clients and this collaboration will continue growing especially in the areas of consumer, wellness, travel, financial services, manufacturing and B2B, our core European practice areas.
Our announcement today, and our growth around the world, reflects our vision to add new companies and new talent who share a common philosophy and who are committed to a collaborative community that is good for people and good for business.