News and Insights

Tootbus appoints FINN Partners as its UK PR agency

August 23, 2023

(London) – Global independent marketing and communications agency, FINN Partners, has been appointed by sightseeing bus tour company, Tootbus, RATP Dev’s global sightseeing subsidiary, to lead its PR in the United Kingdom.

Tootbus, which operates open-top, hop-on, hop-off sightseeing and thematic bus tours in London, Bath, Cardiff, Bristol, Paris and Brussels, has brought on FINN Partners as its PR agency to communicate its strong sustainability credentials, highlight its leading corporate reputation and build on its travel and tourism expertise.

The comms strategy will be focused on operations in UK cities and specifically London; showcasing the breadth of product, the industry leading responsible operations and to raise the profile of Tootbus amongst peers, industry stakeholders and consumers.

Gavin Brooking, UK managing director at Tootbus, comments:

“Following our evolution from The Original Tour to Tootbus, we are delighted to be working with Finn Partners on a comms strategy to highlight our leading credentials in the city break sector under this new branding. We are proud to be the world’s first and only low carbon tourist bus fleet but our responsible operation doesn’t stop there. We have used innovative solutions in recent years to save energy and natural resources on our buses and make further meaningful steps towards halving our greenhouse gas emissions by 2050. Finn Partners is a strong fit for our brand with its successes in handling the PR for numerous London attractions and its synergies in the eco-tourism sector. We are excited to work together on some powerful PR campaigns in the coming months.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added:

“We are thrilled to be the new PR partner for Tootbus. Tourism in London and the UK is stronger than ever and Tootbus offers an ever-popular tourist offering but with responsibility at its core – a strong PR story. We look forward to combining our London attraction experience with our expertise in sustainability to provide Tootbus with coverage in the travel, business and green sectors.”

The account will be led by Jayen Patel, Associate Vice President, Corporate and Laurel Waldron, Vice President, Travel.

The FINN Partners UK Travel portfolio also includes destinations such as Iceland, Dubai, Antigua and Barbuda, The Bahamas and brands including Travelzoo, Intrepid and Accor.

TAGS: Travel & Tourism