Maples Group Reflects its World Class Clientele
May 14, 2019
Over the course of five decades, Maples has grown from modest beginnings in the Cayman Islands as a financial services sector law firm into one of the world’s preeminent professional services firms. The firm now operates in the Americas, Asia Pacific, Europe, and the Middle East from 15 offices in places ranging from Delaware to Dublin to Dubai. With the firm’s global expansion into financial centers and areas like fiduciary, fund, compliance and fund formation services, Maples has been renamed Maples Group. A new logo, core identity system and a new website mark the firm’s evolution. The work positions Maples as a source of advantage for world-class clients all over the map.
The new brand features a globally inspired colorful sphere (logo), a matching color palette, a blend of high performance and financial center images, new professional photography, a modern approach to UX, information modules that share substantive credentials with fewer words, and ample thought leadership.