Leading International Smartphone Brand OnePlus Appoints FINN Partners as Global Partner to Drive Overseas Communications
February 22, 2023
One Plus joins forces with the award-winning agency to raise profile in global markets
New York, NY and Shenzhen, China — Global independent marketing and communications firm FINN Partners has been appointed by OnePlus, a China-headquartered smartphone brand, as its partner for strategic global communications and product promotion. The decision follows a procurement-led review that began this summer in a bid to accelerate OnePlus’s worldwide expansion plans.
Following its appointment to the company’s global PR roster, FINN Partners will be tasked with defining the OnePlus narrative, driving a series of meaningful product stories to engage with overseas users through compelling content and creative international PR campaigns. The account is led out of FINN Partners’ China office, joined by a senior, strategic team from the agency’s US and EU offices. The teams will craft insight-driven strategies that are consistent, coherent and effective, to maximize the brand’s overseas outreach and deliver initiatives that are integral to OnePlus’s global expansion.
Founded on the “Never Settle” mantra in 2013, OnePlus creates exquisitely designed devices with premium quality and high-performance smart handsets, broadly recognized by global leading technology and design media and organizations, including GSMA, the Verge, PCMag, etc. OnePlus continues making waves in the global market by growing and maintaining an active user community with more than 30 million members in more than 50 countries worldwide.
FINN Partners’ China-based senior partner, Jason Cao, said, “We are proud to partner with leading consumer electronics and smartphone brand OnePlus. As a global independent communications agency, FINN Partners is committed to creating tangible value for our clients and building long-term, trusted relationships. FINN Partners’ collaborative company culture and unique management model allow us to work seamlessly across our worldwide network of 33 offices. Our ability to quickly mobilize global resources and coordinate teams is relevant now more than ever, when cross-regional collaborations are crucial in driving results and business success. At the same time, our teams in China are experienced in turning the East and West differences into strengths. We are confident that we will be an asset to OnePlus’s future expansion in the North American and European markets, while cementing its role as a leading smartphone brand in the industry globally.”
Commenting on the strategic partnership, Andrea Shen, Head of Global PR and Brand of OnePlus, added, “We were looking for an agency team that not only had an excellent track record of PR expertise and creative capabilities, but also proven experience and insights to support our global growth while continuing to excite OnePlus fans. FINN Partners impressed us with their global vision, local expertise and flexible model. We are excited about the next chapter of our partnership.”
As one of the world’s fastest-growing, independent, integrated marketing agencies, FINN Partners continues to expand on a business and global scale, organically and through acquisition. The company is expected to be among the top 10 worldwide by 2022. With a strong leadership team in China, and offices in Beijing, Shanghai and Hong Kong, FINN Partners has outstanding credentials in supporting overseas brands breaking through the complex China market, while taking Chinese brands international with sustainable success.