News and Insights
A New Brand Delivers Valuations Without The Bull
April 10, 2019
This year the partners at Health Management Solutions marked 23 years in business as valuation experts in healthcare mergers and acquisitions. They achieved this success with no formal marketing beyond taking great care of existing hospital clients. They had no brand or supporting material. Nothing. To chart new growth, FINN was engaged to create the firm’s brand from scratch, achieve competitive differentiation and dress the firm for growth.
The new brand began with a new name. Our research showed the name Health Management Solutions was so vague, it could mean anything from IT to HR solutions. We shortened the name to HMS (what clients already call them), added Valuation Partners (what they do), and created their first logo.
The tagline we settled on, “Delivering Value Beyond the Numbers,” speaks to what HMS does and how they care for their busy, deal-driven clients.
A new website, their first, builds on the theme and features key messages like accuracy, straight talk, seasoned experience, and the relief that comes from knowing valuations are done in compliance with healthcare fair market value and Stark laws.
All in, the new look is fresh, engaging and unlike any of the branding efforts in HMS’ competitive field.