Open Positions

Vice President, Paid Media

Location: Chicago or Detroit

Vice President, Paid Media

We’re seeking a Vice President to join and help lead our Paid media team and play a strategic role with client integrated marketing communications. This individual will be responsible for paid media programs, client strategy and activation, ensuring support for client/program goals that may include driving awareness, engagement, positioning, conversions, leads, and traffic. The VP, Paid Media will work on and with client account teams to deliver effective media strategies and measurement to deliver strong ROAs brand KPIs; always staying abreast of the changing media landscape and proactively educating and advocating for the impacts and implications of these digital shifts.

A little about us- FINN Partners is one of the fastest-growing global, independent agencies with a heart and a conscience at the center of our work. More than an agency, we are a bold collective of communications advocates, stewarding brands, protecting reputations, influencing public policy, and leveraging data and analytics to shape the most important conversations of our day. 

Responsibilities:

  • Develop paid media strategies and plans, including but not limited to paid social, search, OTT, programmatic, media partnerships, as well as emerging advertising platforms
  • Create and oversee paid campaigns to help deliver client objectives and targets
  • Lead a team of direct reports that include paid media strategy, planning and execution, 
  • Ensure best practices and constantly evolving oversee ongoing optimization of campaigns
  • Interpret performance data for clients on both a regular and ad-hoc basis
  • Present campaign strategies and report on key performance milestones
  • Direct and/or execute optimizations based on performance analysis
  • Assist in new business idea creations, scoping, presentation development, etc
  • Continually strive for innovative ways to find solutions for our clients

Requirements:

  • 8+ years of media buying, planning, and/or strategy
  • Data-driven, strategic and consumer-centric thinker who thrives on problem solving
  • Experience across various industries and media platforms
  • Ability to establish and maintain client trust at all levels, including C-suite
  • Deep knowledge of paid and search platforms, including social Facebook/Instagram, LinkedIn, Twitter, TikTok, Twitch, GDN
  • Fluency in measurement best practices that drive continuous improvement in the overall effectiveness of media strategies
  • Client acumen, skilled at managing clients and setting clear goals/expectations
  • Excellent written, verbal, and presentation skills
  • Strong leadership skills with proven ability to manage, grow and lead an all-star team
  • Agility and flexibility to manage multiple projects at one time

#LI-TS1

FINN Partners was launched in late 2011 to realize Peter Finn’s vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. FINN Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, education, travel & lifestyle, CSR, arts, health, and public and corporate affairs.

FINN Partners was named “Best Midsize Agency” in 2020 and in 2015, “Best Agency to Work For” in 2013 and “Best New Agency” in 2012 by the industry’s Holmes Report. Find us at www.finnpartners.com and follow us on Twitter @finnpartners. While we appreciate the interest of all applicants, we will respond to the applications most closely aligned with the requirements of this position.