Open Positions

Media Planner

Location: Boston, New York, Washington, D.C.

Job Summary:

The Media Planner will be working with the local and national paid media team members, supporting execution and measurement for all media efforts. He/she will own their plans, reports, and recommendations – seeing campaigns from start to finish, and will continue to hone their media planning and buying skills.

Main Duties and Responsibilities:

  • Participate in development of integrated media plans and strategies
  • Construct and deliver detailed reports on a weekly or monthly basis
  • Manage data and reporting automation
  • Manage pacing, ongoing optimizations, and strategic recommendations
  • Manage billing for media accounts, alongside Accounting counterparts
  • Implement and monitor tracking of KPIs and overall ROI, including all ad operation functions (tagging, analytics, ad serving, etc)
  • Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc) and/or offline media (print, TV, radio, OOH, OTT, podcasts)
  • Account Support as needed, including meeting preparation and coordination, presentation builds, POVs, creative spec collections, etc
  • Prepare and manage client authorizations and insertion orders
  • Presentation of key media deliverables to internal and client teams
  • Maintain status reports and/or department documents
  • Foster partnerships with vendors and other 3rd parties
  • Stay up-to-date with media trends and best practices
  • Learn the latest media platforms/tools

Education and Experience:

  • Bachelor’s degree
  • 1-3 years advertising or media agency experience

Knowledge & Skill Requirements:

  • G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
  • Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
  • Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
  • Ability to conduct critical analysis and identify key insights
  • Strong written, verbal, and visual communication skills
  • Proactive and self-motivated
  • Solid project management and organizational skills
  • High level of accuracy and attention to detail
  • Ability to multitask, prioritize, and perform under tight deadlines