Rod Alexander

Senior Partner

Professional Experience

From as far back as I can remember, I’ve been driven by communication. I was the 8-year-old fascinated by the idea of making the magic behind TV commercials. More than 20 years into my career, I’m still driven by communication. What’s changed is what I’m working toward. Not just magic but meaning. Not just passion, but purpose. I seek out opportunities to make real, lasting and positive impact with my clients. For their communities, for their people and for the world we share. I’ve had the privilege of working with a wide range of forward-thinking clients, including Google, Charles Schwab, lululemon, VMware, Light & Wonder, CVS and Humana. I’m passionate about bringing the skills I gained from my deep background in advertising and marketing to the worlds of employee engagement, change management and corporate social responsibility.

Find out who you are and do it on purpose.

- Dolly Parton

How'd you get here?

I had a successful career in advertising, helping businesses sell their products and services to consumers willing to buy it. But that, in itself, never felt like enough. Then I stumbled into a chance opportunity with a multicultural agency to help develop a series of campaigns raising awareness of infectious diseases for vulnerable populations, and I started to feel it all click. My passion for purpose-based marketing drove me to where I am today and inspires me to continue to look for ways to use marketing for good and to make a real difference for those who need it most.

Articles by Rod