Thoma Bravo, Work Overview

Overview

The Goal

The Goal

Thoma Bravo - The Goal
  • POSITION

    Thoma Bravo as thought leaders in private equity and the technology industry

The Strategy

The Strategy

Thoma Bravo - The Plan
  • ELEVATE PARTNERS

    to position them as thought leaders
  • INCREASE AWARENESS

    and drive demand for investment funds
  • LEVERAGE EXPERTISE

    and the firm's achievements

The Execution

The Execution

Thoma Bravo - The Execution
  • BUILD THOUGHT LEADERSHIP

    through media placements, deal announcements, expert positioning and awards
  • CUSTOMIZE MEDIA STRATEGIES

    for national, targeted exposure in a crowded fundraising environment
  • ENHANCE VISIBILITY

    with consistent, timely news generation

The Results

The Results

400 MEDIA PLACEMENTS

annually, on average

COVERAGE IN TOP-TIER OUTLETS

including CNBC, Fortune, PEHub, WSJ and more

SIGNIFICANT GROWTH

in fund size, over a 10-year program

Thoma Bravo - The Results

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