Overview
The Goal
POSITION
Thoma Bravo as thought leaders in private equity and the technology industry
The Strategy
ELEVATE PARTNERS
to position them as thought leadersINCREASE AWARENESS
and drive demand for investment fundsLEVERAGE EXPERTISE
and the firm's achievements
The Execution
BUILD THOUGHT LEADERSHIP
through media placements, deal announcements, expert positioning and awardsCUSTOMIZE MEDIA STRATEGIES
for national, targeted exposure in a crowded fundraising environmentENHANCE VISIBILITY
with consistent, timely news generation
The Results
400 MEDIA PLACEMENTS
annually, on average
COVERAGE IN TOP-TIER OUTLETS
including CNBC, Fortune, PEHub, WSJ and more
SIGNIFICANT GROWTH
in fund size, over a 10-year program
