The Goal

REGIONS BANK - The Goal
  • LEAD THE CHARGE
    in empowering women to become financially savvy

The Plan

REGIONS BANK - The Plan
  • UNDERSTAND
    the challenges women have when facing their finances
  • POSITION
    Regions Bank as the trusted financial resource to women
  • ELIMINATE
    the intimidation factor for women around money and finance

The Execution

REGIONS BANK - The Execution
  • PARTNER
    with Vanderbuilt University to commission a study on women and their finances
  • BUILD
    an integrated educational program presented by a female financial professional via video, blog, social and media
  • ENGAGE WOMEN
    AROUND A WIDE RANGE OF FINANCIAL TOPICS

The Results

TOP TIER NATIONAL AND REGIONAL MEDIA COVERAGE

(including NYT and CNBC) showcasing Regions Bank’s female financial professionals and their commitment to helping women manage their finances wisely

REGIONS BANK - The Results

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