Raise
awareness of Lillet among trendsetting millennial women in key turning urban marketsPOSITION
the aperitif as a trendy and chic lifestyle experience
DESIGN
event-driven programming in partnership with a well-aligned fashion label to bring the aperitif occasion to lifeDEVELOP
a co-branded retail collaboration and a charitable tie-in to create a ‘call-to-action’ for media and consumersLEVERAGE
retail, nonprofit and influencer partnerships to amplify
LAUNCH THE MALIA MILLS X LILLET APERITIF SHOP
featuring original designs handpicked to complement the summer’s best ‘aperitif occasionsHOST POP-UP ‘APERITIF HOUR’ EVENTS
at local Malia Mills stores for media, influencers and VIP shoppersENGAGE INFLUENCERS AS HONORARY LILLET STYLE AM
to raise awareness via the creation of pre-and-post event content promoted via their blog and social channelsCONDUCT MEDIA OUTREACH AND PITCHING,
earning coverage in outlets like Food & Wine, VinePair, Paste and Good HousekeepingCOLLABORATE CLOSELY WITH PARTNERS
to cross-promote the collection and pop-up events
AWARENESS & TRIAL AMONG WOMEN WITH INFLUENCE
the collaboration and key market events exposed numerous well-healed shoppers to the Lillet brand
1.29 MILLION TOTAL REACH
through influencer partner blog posts, Instagram posts and Instagram stories
57 MILLION MEDIA IMPRESSIONS
in national outlets such as Brit+Co, Food & Wine, Good Housekeeping, Paste, Redbook, The Daily Meal, The Kitchn and VinePair
$4,850 IN CHARITABLE FUNDS
for Course of Trade
