Lillet, Work Overview

Overview

Raise
awareness of Lillet among trendsetting millennial women in key turning urban markets
POSITION
the aperitif as a trendy and chic lifestyle experience

DESIGN
event-driven programming in partnership with a well-aligned fashion label to bring the aperitif occasion to life
DEVELOP
a co-branded retail collaboration and a charitable tie-in to create a ‘call-to-action’ for media and consumers
LEVERAGE
retail, nonprofit and influencer partnerships to amplify

LAUNCH THE MALIA MILLS X LILLET APERITIF SHOP
featuring original designs handpicked to complement the summer’s best ‘aperitif occasions
HOST POP-UP ‘APERITIF HOUR’ EVENTS
at local Malia Mills stores for media, influencers and VIP shoppers
ENGAGE INFLUENCERS AS HONORARY LILLET STYLE AM
to raise awareness via the creation of pre-and-post event content promoted via their blog and social channels
CONDUCT MEDIA OUTREACH AND PITCHING,
earning coverage in outlets like Food & Wine, VinePair, Paste and Good Housekeeping
COLLABORATE CLOSELY WITH PARTNERS
to cross-promote the collection and pop-up events

the collaboration and key market events exposed numerous well-healed shoppers to the Lillet brand

through influencer partner blog posts, Instagram posts and Instagram stories

in national outlets such as Brit+Co, Food & Wine, Good Housekeeping, Paste, Redbook, The Daily Meal, The Kitchn and VinePair

for Course of Trade