Position Jamaicaas a destination that has both beautiful beaches and a must-see local culture.
Tell the storyof the unique people and places throughout the country. Highlight Jamaican celebrities, culture and experiences. Utilize influencers to showcase the experiences within Jamaica that are off the beaten path and share their journey.
MINI-DOCUMENTARIES & VIDEO CAMPAIGNS
DIGITAL MARKETING & MEDIA BUYING
Increased Social Media Engagement
Join Me in Jamaica reached more than 10M through paid social, more than 1M through organic social and achieved more than 4.5M organic social media engagements.
The #feelthevibe hashtag had a total reach of 43,907,506 and a total influence engagement of 976,943,148.
Video & Microsite
Join Me in Jamaica received 2.5M+ video views.
The Feel the Vibe microsite had 40K visitors in just eight weeks.
Join Me in Jamaica sweepstakes had 47,000 entries (exceeding goal by 39,000).
Growth in Rooms Booked
The Feel the Vibe campaign resulted in a double-digit percent increase in booked rooms compared to same time last year.