Work: Jamaica

Overview

The Goal

The Goal

Jamaica - The Goal
  • Position Jamaica

    as a destination that has both beautiful beaches and a must-see local culture.

The Strategy

The Strategy

Jamaica - The Plan
  • Tell the story

    of the unique people and places throughout the country. Highlight Jamaican celebrities, culture and experiences. Utilize influencers to showcase the experiences within Jamaica that are off the beaten path and share their journey.

The Execution

The Execution

Jamaica - The Execution
  • MICROSITES

  • INFLUENCER CAMPAIGNS

  • DESIGN ITINERARIES

  • MINI-DOCUMENTARIES & VIDEO CAMPAIGNS

  • SWEEPSTAKES PROMOTION

  • DIGITAL MARKETING & MEDIA BUYING

The Results

The Results

Increased Social Media Engagement

Join Me in Jamaica reached more than 10M through paid social, more than 1M through organic social and achieved more than 4.5M organic social media engagements.

The #feelthevibe hashtag had a total reach of 43,907,506 and a total influence engagement of 976,943,148.

Video & Microsite

Join Me in Jamaica received 2.5M+ video views.

The Feel the Vibe microsite had 40K visitors in just eight weeks.

Sweepstakes

Join Me in Jamaica sweepstakes had 47,000 entries (exceeding goal by 39,000).

Growth in Rooms Booked

The Feel the Vibe campaign resulted in a double-digit percent increase in booked rooms compared to same time last year.

Jamaica - The Results
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