Be stewards of the brandand continue to connect with existing and new “friends of the brand”.
Brand ChampionContinue to champion the story of this iconic brand.
Grow the passion for the brandCapture and share the stories of the people who make it and enjoy it every day all around the world.
Brand Education Program
New Product Launches & Events
ORIGINAL PODCAST SERIES & VIDEO STORYTELLING
CELEBRITY BRAND AMBASSADORS & MEDIA SPOKESPEOPLE
INTERNATIONAL DIRECT MAIL CAMPAIGN
WEB & SOCIAL CREATIVE AND EXECUTIONS
launched new brands
Since 1987, the Jack Daniel’s account team has made the journey from 3 brands to over a dozen. After launching Gentleman Jack, we introduced Single Barrel, Tennessee Fire, Tennessee Honey, Sinatra, most recently, Tennessee Apple and more.
Jack Daniel’s Old No. 7 is the #1-selling whiskey label in the world that is available in more than 170 countries, beginning with 5MM cases sold annually to now over 20MM.
Podcasts & Documentary
We launched a podcast, Around the Barrel, which ranks in the top 20% of iTunes podcast downloads. Additionally, produced a soon to be released feature length documentary.
FINN Partners is the official brand historian. We train the future leaders of Jack Daniel's.