Work: Jack Daniel's - The Jack

Overview

The Goal

The Goal

Jack Daniel's - The Jack - The Goal
  • DRIVE AWARENESS

    of the Jack Daniel's brand and drive attendance at The Jack

The Strategy

The Strategy

Jack Daniel's - The Jack - The Plan
  • MAKE

    every adult a friend of Jack’s
  • CREATE

    brand experiences
  • NURTURE

    a relationship for life

The Execution

The Execution

Jack Daniel's - The Jack - The Execution
  • INCREASED BRAND EXPOSURE

    with a VIP, media-only event that includes an informative testing with Master Distiller Jeff Arnett
  • CREATE

    iconic collectors’ posters for each year’s competition
  • DEVELOP AND MANAGE

    a media site, an electronic news release and media pitching
  • PRODUCE

    broadcast-quality b-roll
  • ASSIST

    the Distillery with overall event management

The Results

The Results

MORE THAN 179 MILLION

internet, print and broadcast impressions

MORE THAN 13,000 SITE VISITS

and more than 44,000 page views

GATHERED A CROWD

of nearly 24,000 attendees annually at The Jack

Jack Daniel's - The Jack - The Results

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