Overview
The Strategy
MAKE
every adult a friend of Jack’sCREATE
brand experiencesNURTURE
a relationship for life
The Execution
INCREASED BRAND EXPOSURE
with a VIP, media-only event that includes an informative testing with Master Distiller Jeff ArnettCREATE
iconic collectors’ posters for each year’s competitionDEVELOP AND MANAGE
a media site, an electronic news release and media pitchingPRODUCE
broadcast-quality b-rollASSIST
the Distillery with overall event management
The Results
MORE THAN 179 MILLION
internet, print and broadcast impressions
MORE THAN 13,000 SITE VISITS
and more than 44,000 page views
GATHERED A CROWD
of nearly 24,000 attendees annually at The Jack
