Jamaica, Work Overview

Overview

The Goal

The Goal

Jamaica - The Goal
  • DEVELOP A 360-DEGREE INFLUENCER CAMPAIGN

    to showcase Jamaica beyond its beautiful beaches and inspire potential visitors to Feel the Vibe

The Strategy

The Strategy

Jamaica - The Plan
  • CREATE

    a microsite to aggregate content and encourage bookings
  • INFLUENCE

    consumers’ travel decisions and drive intent by utilizing specific touchpoints and display advertising
  • PUBLISH

    social media boosted posts using JTB custom content and the influencers’ content

The Execution

The Execution

Jamaica - The Execution
  • SECURED 7 SOCIAL MEDIA INFLUENCERS

    to experience another side of Jamaica, off the beaten path and share with their audiences
  • DESIGN ITINERARIES

    to surprise and delight influencers by creating authentic experiences based on their specialties

The Results

The Results

40K VISITORS

to the microsite in just eight weeks

976,943,148 TOTAL

influence engagement

43,907,506 #FeelTheVibe

hashtag total reach

DOUBLE-DIGIT PERCENT INCREASE

in booked rooms compared to same time last year

Jamaica - The Results

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