Overview
The Goal
DEVELOP A 360-DEGREE INFLUENCER CAMPAIGN
to showcase Jamaica beyond its beautiful beaches and inspire potential visitors to Feel the Vibe
The Strategy
CREATE
a microsite to aggregate content and encourage bookingsINFLUENCE
consumers’ travel decisions and drive intent by utilizing specific touchpoints and display advertisingPUBLISH
social media boosted posts using JTB custom content and the influencers’ content
The Execution
SECURED 7 SOCIAL MEDIA INFLUENCERS
to experience another side of Jamaica, off the beaten path and share with their audiencesDESIGN ITINERARIES
to surprise and delight influencers by creating authentic experiences based on their specialties
The Results
40K VISITORS
to the microsite in just eight weeks
976,943,148 TOTAL
influence engagement
43,907,506 #FeelTheVibe
hashtag total reach
DOUBLE-DIGIT PERCENT INCREASE
in booked rooms compared to same time last year
