BSI: RISING ABOVE GLOBAL STANDARDS
With industry partners, BSI has published more than 60,000 standards for almost every conceivable business practice. But, BSI is so much more than just a standards body. So, in the U.S., we have been tasked with promoting it all. ONE BSI includes everything from consulting, to training, to standards certification, product certification, and much more.
BSI has traditionally presented its capabilities on- and offline as a series of ISO standards. ISO 45001 or ISO 27001, ISO this and ISO that. We brought a human face to all the communications we could affect—particularly online advertising, landing pages, brochureware and events. The salesforce has welcomed these new and friendlier materials, finally using the corporate collateral in favor of cobbling together their own.