Work: BOSCH Packaging

Overview

The Goal

The Goal

BOSCH Packaging - The Goal
  • FACILITATE

    the successful launch of the latest Bosch packaging machine, generating global sales and increasing market share through targeted marketing

The Strategy

The Strategy

BOSCH Packaging - The Plan
  • CREATE

    a multi-lingual, multi-channel sales and marketing campaign
  • INCLUDE

    complete brand and visual materials via online microsite and in print
  • SUPPORT

    global media relations strategy

The Execution

The Execution

BOSCH Packaging - The Execution
  • TARGET

    marketers and engineers at potential brand customers
  • HIGHLIGHT

    benefits of off-the-shelf solutions
  • GENERATE

    revenue globally via a creative sales funnel

The Results

The Results

OVER 400 SALES LEADS

generated via the microsite

MULTIPLE PROJECTS ONGOING

including several machine sales in the first year

20K+ VISITS

to the microsite in a 12-month period

BOSCH Packaging - The Results

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