Showcase the value of the 140+ year oldassociation that is synonymous with the legal profession in the digital age
Position the American Bar Associationas a preferred member organization to multiple audiences
Attract New and Diverse audiences
Increase revenue growth
Develop a modern logo and brand personalitythat reinforces why people got into the profession in the first place
Align information and marketingin the digital channels where new and existing members are already looking for information
Proactively offer resourcescustom tailored to members based on their interactions with the ABA’s content
Reinforce the Value of ABA membershipat every touchpoint
Member Journeys, Channel Planning & Media Buying
Digital Advertising & Landing Pages
Email, Direct Mail, Postcards & Print Ads
Social Media & Video
First redesign of the ABA Logo in 40 years. Delivered 1000+ creative assets. Winner of a 2019 Platinum Marcomm award for integrated marketing.
Successfully launched their new membership program.
Enable Marketing Automation
Supported the implementation of marketing automation with customer journeys, content strategy and custom dashboards.
Personalized messaging at the member level.