Main Content

The Goal

American Bar Association - The Goal
  • Showcase the value of the 140+ year old
    association that is synonymous with the legal profession in the digital age
  • Position the American Bar Association
    as a preferred member organization to multiple audiences
  • Attract New and Diverse audiences
  • Increase revenue growth

The Plan

American Bar Association - The Plan
  • Develop a modern logo and brand personality
    that reinforces why people got into the profession in the first place
  • Align information and marketing
    in the digital channels where new and existing members are already looking for information
  • Proactively offer resources
    custom tailored to members based on their interactions with the ABA’s content
  • Reinforce the Value of ABA membership
    at every touchpoint

The Execution

American Bar Association - The Execution
  • Logo Redesign
  • Member Journeys, Channel Planning & Media Buying
  • Digital Advertising & Landing Pages
  • Email, Direct Mail, Postcards & Print Ads
  • Social Media & Video
  • Dashboard Development

The Results

Update Brand

First redesign of the ABA Logo in 40 years. Delivered 1000+ creative assets. Winner of a 2019 Platinum MarCom award for integrated marketing.

Drive Membership

Successfully launched their new membership program.

Enable Marketing Automation

Supported the implementation of marketing automation with customer journeys, content strategy and custom dashboards.

Communicate Value

Personalized messaging at the member level.

American Bar Association - The Results

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