Main Content

The Goal

American Bar Association - The Goal
  • Showcase the value of the 140+ year old
    association that is synonymous with the legal profession in the digital age
  • Position the American Bar Association
    as a preferred member organization to multiple audiences
  • Attract New and Diverse audiences
  • Increase revenue growth

The Plan

American Bar Association - The Plan
  • Develop a modern logo and brand personality
    that reinforces why people got into the profession in the first place
  • Align information and marketing
    in the digital channels where new and existing members are already looking for information
  • Proactively offer resources
    custom tailored to members based on their interactions with the ABA’s content
  • Reinforce the Value of ABA membership
    at every touchpoint

The Execution

American Bar Association - The Execution
  • Logo Redesign
  • Member Journeys, Channel Planning & Media Buying
  • Digital Advertising & Landing Pages
  • Email, Direct Mail, Postcards & Print Ads
  • Social Media & Video
  • Marketing Automation & Dashboard Development

The Results

First redesign of the ABA Logo in 40 years

Successfully launched a new membership program

installed marketing automation and analytics

Personalized Messaging at the member level

Delivered 1000+ creative assets

2019 Platinum Marcomm award, integrated marketing

American Bar Association - The Results

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