Social Media

Helping brands leverage social media effectively.

Creative, data-led social media services

We take pride in being a data-led social media management agency. We all know a strong social presence requires bundles of creativity. But what happens when this is tailored to your audience’s personality, interests, and buying behaviour? Success. 

Our team works seamlessly with you to develop a deep understanding of your brand—before carrying out a full social audit—to uncover insights such as who your audience is, the channels they use and what their challenges are. Data insights and personas help us create a social media strategy for you that is unique to your brand. Social media isn’t a separate activity, it’s a form of marketing that must align with your other channels. We frequently collaborate with other teams, including PR, paid media, SEO, and content marketing, to utilise your content across channels and create a strategy that aligns with your wider digital marketing goals.

A social agency trusted by 400+ World-Class Brands and Organisations Around the World

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Full service social media agency

Managing social media strategies is a team effort and requires a lot of work. At FINN Partners, we offer both off-the-shelf packages and custom solutions to make sure the service we provide is the right one for you. Our team considers your internal resources, as well as what you’re trying to achieve, to give you the right balance of strategy and creativity. We don’t just want to get your brand seen, we want to grow your brand visibility with the right people, creating and managing social campaigns that focus on ROI.

Why work with a social media agency

Our social media specialists are driven by accelerating your social channels.

Do you have limited resources for your brand’s social media?

Social media can be time consuming. When you’re balancing it with other responsibilities, it can be difficult to know what to prioritise. We have a multidisciplinary team based in London, so when you work with us you get a team of experts with different strengths, from strategy to copywriting and graphic design.

Working with an agency also offers more flexibility and scalability. If you have a special event or campaign, we can assign more resources to support it, whereas an in-house social media manager may need to juggle other priorities. 

Are you looking for a social media agency that will offer strategy and content services?

Some social media marketing and communications agencies concentrate on creating beautiful, eye-popping design, whilst others find your audience and build your brand. 

We do both. 

At FINN Partners UK, we take your social media profiles to the next level through tactical strategy and dazzling design, giving your business that much-needed boost in the increasingly competitive social space.

Is your campaign not getting the desired results?

Our team in London are experienced in social media marketing across a range of industries. We are ready to create a strategy that focuses on the right social media platforms and delivers on your goals, whatever the objective may be. We stay up to date with the latest news and trends and are always on the lookout for new techniques. 

Are you struggling to come up with new ideas for your social media campaigns?

Sometimes it can be difficult to decide what your next step should be. We can provide a fresh perspective on your brand and your current campaigns, identifying areas of improvement that your in-house team might miss.

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Step 1: Social media audit

Helping you to increase your social following and develop an engaged community

Looking to increase your social following and develop an engaged community? Maybe you’re a new brand looking to raise awareness. Or perhaps you’re looking to run a major campaign to educate, inspire, and ultimately convert your followers to buyers. To build a successful social media strategy, it’s important to know exactly what you want to achieve. That is why our team will work closely with you to develop a strong understanding of your brand and establish your social objectives. Once your goals have been set, we will undertake a full social media audit, as well as use social listening tools, to understand:

  • Your current profile, who your followers are, and what content has worked best for you so far.
  • Your target audience, who they are, and the content they engage with most. What are they looking for, and what would they like to see from your brand? How can you provide them value? 
  • Your competitors, what is and isn’t working for them, and how to gain a competitive advantage

All of this will be incorporated into your ongoing strategy.

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Step 2: Social media strategy

Following an audit, we use our findings to start developing a social media strategy and actionable recommendations, including:

Core social goals and metrics to track 

Target audience segments with detailed personas: who they are, what interests them, and how you can capture their attention 

Recommended of optimisations to make your profile as useful and easy to navigate as possible 

Reasons for users to follow you across multiple platforms through tailored channel strategies

Strategies to develop content with purpose while making effective use of current platform best practices. We’ll provide a creative direction building off what resonate with your audience

If you need to grow at a faster rate, we can incorporate growth tactics and provide budget parameters for influencers or brand partnerships and other post-boosting strategies.

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Step 3: Social media content creation

Crafting beautiful feeds

Our social media team and creative writers and designers are experts in content creation.

From brainstorming and conceptualisation, to production, after-effects, graphic design, and copywriting, we can handle all your creative needs to maintain your social output.

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Reputation management services

Social media isn’t just about sharing.

Listening is equally important. Chances are, your customers are talking about you on social media, regardless of whether or not you’re hearing it. By facilitating and participating in the discussion on social media, you take control of your brand’s message and reputation, whilst continuing to expand your reach. Learn more about our reputation management service.

Research & Insights
  • Research & Insights

    Effective digital marketing starts with understanding. Research and insights reveal how your audiences think, search, and buy — shaping strategies that are grounded in data, not guesswork. From audience segmentation to competitor analysis and campaign measurement, this capability ensures every decision is informed. Within the ecosystem, research and insights connect strategy to execution, aligning creative ideas with market realities and ensuring that investment is always directed toward the channels and messages that deliver impact.

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Creative
  • Creative and branding

    Creative and branding define how audiences perceive and connect with you. Strong branding provides consistency across every channel, while creative execution ensures campaigns cut through with clarity and impact. In the wider ecosystem, creative is the thread that ties together SEO, paid, social, and content, ensuring everything looks, feels, and sounds like a single brand story. Great creative doesn’t just attract attention — it builds recognition, trust, and emotional resonance that lasts.

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Paid media
  • Paid media

    Paid media delivers speed and scale, driving immediate visibility where organic reach takes time. From search and display to social and programmatic, it allows you to target the right audience with precision and measurable ROI. In the digital ecosystem, paid campaigns complement SEO and content by amplifying reach, testing messaging quickly, and generating performance data that informs wider strategy. It’s the lever to pull when results are needed fast and at scale.

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SEO
  • Search engine optimisation

    SEO is the foundation of digital marketing, ensuring your brand is discovered at the exact moment people are searching for your products or services. By improving technical performance, refining on-page content, and building authority, SEO drives sustainable traffic that compounds over time. It also strengthens every other channel — amplifying content, improving paid campaign efficiency, and building credibility. In short, SEO secures long-term visibility and creates a strong base for your entire digital marketing ecosystem.

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Search advertising
  • Search advertising

    Search advertising positions your brand at the top of results when customers are actively looking for what you offer. Unlike broad awareness channels, it captures demand at the moment of intent, making it one of the most efficient drivers of leads and sales. Within the marketing mix, search ads bridge the gap between organic SEO growth and performance-driven paid media, ensuring you own the most valuable positions when buyers are ready to act.

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Social media
  • Social media

    Social media is where brand meets conversation. Beyond reach, it’s about creating meaningful engagement with audiences, building communities, and sparking dialogue that drives action. In the digital ecosystem, social works hand-in-hand with content, amplifying stories, humanising brands, and fuelling awareness campaigns. Paid and organic strategies combine to deliver both reach and precision targeting, while real-time engagement provides insights that feed into wider marketing and inform future creative directions.

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Content marketing
  • Content marketing

    Content is what makes your brand discoverable, credible, and engaging. From articles and video to interactive experiences, content fuels SEO, powers social campaigns, and drives nurture journeys in email and automation. In the marketing ecosystem, it connects strategy to audience, ensuring your messages land with authority and relevance. Content marketing is not just about publishing; it’s about creating assets that deliver long-term visibility, build trust, and move customers through the buying journey.

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Web design and development
  • Web design and development

    Your website is the digital home of your brand – the place every campaign points back to. Design shapes first impressions; development ensures performance, security, and scalability. In the digital ecosystem, a strong site acts as both a hub and a conversion engine, turning traffic into measurable results. By combining brand storytelling with technical precision, website design and web development provides the foundation for SEO, paid media, and content marketing to succeed and drive sustainable growth.

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We’re an award-winning digital marketing agency

2024

Most Innovative Companies

Fast Company

2023

Best Large Agency to Work For

PRovoke

2022

Midsize Agency of the Year

PRovoke

2021

Best Agency to Work for

PRovoke

I have really enjoyed working with FINN Partners—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.

Anna Chapman
Head of Marketing

Social media FAQs

  • Why work with an agency for social media management?

    Benefit from a team of specialists rather than one internal social media manager. By working with an agency, you’ll have access to social strategists, content specialists, data analysts, designers, community managers, and paid media specialists, all available when you need them.

    Take the burden off your internal team by handing over the workload to an agency. Stay up to date on social trends and changes. Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. Our team in London will keep track of the most important ones, and provide action plans for implementing changes. Also, we have access to pricey, leading social media tools, so you can better understand your industry, your audience and how you’re performing.

  • How do you conduct a social media audit?

    A social media audit involves:

    • Assessing the performance of content—platforms, formats, topics, imagery, copy, hashtags—to understand what has worked best 
    • Evaluating profile considerations to ensure information is clearly presented and visually reflects your brand’s personality 
    • Analysing competitor pages to see what works and get inspiration
    • Benchmarking your audience to understand your current audience. Who are they, what do they care about, and how can you put your brand in front of them?
    • Listening. What conversations are taking place? What content and stories are trending? What should you get involved with?
  • How do you create a social media strategy?

    Following an extensive social media audit, a social strategy will outline the what, where, who, when, how, and why of your social pages.

    • What is your social goal?
    • How are you going to reach it?
    • What are you trying to achieve?
    • Where are you going to channel your efforts?
    • Who is your audience?
    • Where can you reach them?
    • When will your plan take place?
    • Are there different stages involved?
    • How will your tactics and content drive your audience to complete the desired action?
    • Why are you developing a strategy?

    The “why” should align to your broader business goals.

  • What is social listening?

    Social monitoring is the act of monitoring for specific mentions of your brand. Social listening takes it a step further to understand wider conversations taking place in your industry and by whom. Social listening can help you:

    • Assess the performance of your content strategy, identify what works for you and how you compare to you competitors 
    • Engage with your customers 
    • Address and avoid PR disasters and manage your brand reputation online 
    • Track competitors, their updates, campaigns and initiatives 
    • Find pain points within your industry and become the brand to solve them 
    • Discover new sales leads 
    • Identify influencers within your industry and brand advocates 
    • Assess brand sentiment
  • How many people use social media?

    As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!

  • How can businesses use social media?
    • Brand awareness and visibility: Businesses can use social media to increase their visibility among potential customers. By posting regularly and engaging with followers, they can keep their brand at the forefront of their audience’s minds. 
    • Product promotion: Businesses can use social media to promote their products or services. This can be through regular posts, promotional campaigns, or sponsored content. 
    • Customer engagement: Social media is an excellent tool for engaging with customers. Businesses can respond to comments, answer queries, and resolve complaints in real-time. This can lead to improved customer satisfaction and brand loyalty. 
    • Market research: Social media provides a platform for businesses to gather information about their audience’s preferences, opinions, and behaviors. This can help them tailor their offerings and marketing strategies to meet their customers’ needs. 
    • Customer service: More and more, consumers are turning to social media for customer service. Businesses can use these platforms to provide timely and efficient customer support. 
    • Drive traffic: By sharing links to their website in their social media posts, businesses can drive more traffic to their site, leading to increased leads and sales. 
    • Content marketing: Sharing valuable, relevant content on social media can help businesses position themselves as thought leaders in their industry. This can help build trust and credibility with their audience. 
    • Sales and lead generation: Social media platforms offer various tools and features (like shoppable posts) that businesses can use to sell their products directly or generate leads. 
    • Community building: Social media allows businesses to build and nurture an online community around their brand. This not only fosters loyalty but also provides valuable feedback and insights. For example, including humour in your social media strategy can help create a relatable brand. 
    • Crisis management: In case of a crisis or PR issue, social media allows businesses to quickly and effectively communicate with their audience, address concerns, and manage their reputation.
  • How can you measure social media marketing performance?

    To measure the performance of your social media activity to understand how successful it’s been, you can look at the following metrics:

    • Engagement metrics like social shares, comments, likes and mentions. These metrics help you see how your audience is engaging with your content. 
    • Post impressions and reach will help you gauge your visibility online by telling you how often your content is being seen, and by how many unique users. 
    • Follower growth. Track your follower count across your channels over time to see if your audience is growing. If your follower numbers are stagnant or declining, you may want to reassess your strategy. 
    • Click-through rate (CTR). The higher the CTR is for your posts, the more likely it is that your followers find your content compelling. 
    • Conversion rate, which refers to the percentage of your audience that complete a desired action, whether it be a purchase or a sign up form. Your conversion data will help you understand how effective your social media is in driving a specific action. In fact, check out how you can use social proof to improve conversions.
    • Social media listening involves monitoring platforms for mentions of your brand and your products or services. You can also monitor competitor mentions if you want. This all helps you see how your brand is perceived, as well as identify areas for improvement.